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bluehouse
consulting
group,
inc.
Public Relations and Marketing Communications
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Strategic PR Planning - The most effective public relations efforts begin with a strategic plan. We will work with you to understand the markets and audiences you want to reach and build targeted PR strategies and tactics that will help you meet those goals.

Message Development - You know your product, but can you effectively describe it in a sentence or two? We work with you to help you develop concise, targeted messages that convey the benefits of your product or service to the audiences you want to reach. And if you need some practice, we will coach you on effective ways to convey your messages in interviews and soundbites.

Media & Analyst Relations - We help you communicate with the most influential media and analysts covering your industry. We help you tell your story in a way that resonates with journalists and bloggers. And we help you reach the industry analysts that cover your product/service areas and then work with you to build relationships that are mutually beneficial.

Social Media Programs - Want to move into social media but aren't sure how to start? It's a lot more than posting your news to Twitter, LinkedIn and Facebook (although that's a start). Successful social media programs are about engagement. We work with you to help you understand the social media landscape for your industry, and we help you put together a strategy that will enable you to successfully engage with the most relevant social media that will help you build awareness and grow your business.

Product/Service Launches - Launching a new product or service is a daunting task. Let us take on the communications piece for you. We can serve as your marketing team, from strategic planning to execution, with tightly integrated Web, collateral, advertising and PR campaigns that will launch your product/service to the world. If you have an internal marketing department but just need some extra help with PR, we will work side-by-side as virtual members of your team, to ensure that PR efforts integrate seamlessly with your other marketing efforts.

Branding and Media Research - Do you know where you stand with your most important audiences? Do you know how your company and your products or services are perceived by your current and potential customers? How do you stand up to the competition in the media landscape? We can help you answer these questions through targeted research programs. Whether you need original research to help you build your brand identity or you simply want to understand how your existing brand is being portrayed in the media in comparison to your competition, we will put together a research program that meets your needs and budget.

© bluehouse
consulting
group,
inc.